What are your goals? Are you trying to catch the eye of a high quality partner on a dating app? How can you make yourself look relatable and appealing to them?

“They should like me just the way I am” rhetoric sounds great in theory, but lacks delivery in practice.

Perhaps you’re hoping to land a new role in tech, where the decision-makers seem to be carefree when it comes to dress code, and you are likely to assume that style doesn’t matter to them—but you’d be wrong.

From knowing which t-shirt brands perfectly nail the “effortlessly cool” vibe, to jewelry known only to those in exclusive circles, every detail counts. These choices signal that you’re in the know without needing to shout about it. It’s the definition of quiet luxury, and if you have ever paid attention to it- you must know that it takes a lot of work to look like you are too cool to care.

What hasn’t changed—and never will—is the law of natural selection. Leaders set the tone. They’re the ones getting the job offers, the dates, and the opportunities, and if you’re not one of them, or aligned with them—you could be missing out.

Let’s change that. Style is your silent partner in success.